Sunday, August 19, 2018

Zombie Complex tries the South of the Border Approach

Many of us in the southeastern United States remember long car trips down I-95 to Florida or up to the mid-atlantic states.  At the time, the Carolinas were one of the most boring stretches of the trip.  One break in the boredom was a stretch of interesting billboards for a commercial rest stop called "South of the Border" located in Dillon, S.C.  They offered cheap hotels, putt-putt golf, places to eat, and fireworks stands.


The bright billboards beckoned to drivers, passengers, and annoying kids who would pester their parents until they stopped for at least a few minutes.  Some of the signs had funny sayings and they all helped us count down the miles until South of the Border.  In the era of cheap airfare and tiny TVs in minivans, the roadside attraction is a shell of its former self and the signs that caricature Mexico are more than a bit politically incorrect.

South of the Border Sign - Photo By S√©bastien Maltais [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC BY 2.5  (https://creativecommons.org/licenses/by/2.5)], from Wikimedia Commons
However, I do wonder if the signs worked.  That's why I decided to make some to advertise my novel Zombie Complex:  The Battle for Chattahoochee Run.  Leaving the political incorrectness behind, I hope to catch reader eyes on Twitter with new South of the Border-inspired banners of my own.  Enjoy!



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