As a self-publisher, I find myself completely responsible for publicizing my books. That means establishing a presence on Facebook, Twitter, Blogger, and anywhere else I can think of that will get the word out about my work. It is truly a daunting task. However, one thing that has been fun is creating publicity posters for my novel Zombie Complex and posting them wherever I can find eyeballs to read them.
Since I have a little artistic talent and a low budget, I made my first posters using the LibreOffice Impress. It's the presentation software that comes with the free open source office suite
LibreOffice. I simply added the first book cover I had made with the online cover creator,
Canva, and incorporated other photographs that I had taken. Then, I printed out my posters, cut them into various sizes, and posted the them in local apartment complexes and other places where they might be seen by potential readers.
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| Publicity Posters Created with LibreOffice Impress |
In some cases, I just made the posters in plain text. All I wanted to do was catch a reader's eye and pique their curiosity. I also exported the posters to JPEG files so that I could cut them up and use them on Twitter.
While these initial posters were fun, at least one Twitter user objected to my use of Comic Sans as a font. This led me to seek out alternative mechanisms for creating posters.
This led me to revise my graphics and make them a tad more sophisticated. I found several Apps for my phone that were perfect for creating quick publicity posters! I'll cover those in my next post.